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KFC's apology advertisement over chicken shortage is epic!
We all heard about KFC facing shortage of chicken in the United Kingdom. While we no more trust KFC's store keepers but we do have to give their PR team thumbs up.

In a normal way, they could have issued a conventional apology to the people but then, KFC is KFC, discrete, just like the flavour of their fried chicken. In bright red full page advertisements published in British newspapers, KFC issued an apology but with humour packed in.  

In the advertisement, you can see KFC's trademark bucket, although empty and instead of KFC, the alphabets have been jumbled up to FCK. And, there is an apology as well, saying "we're sorry". 

 

"A chicken restaurant without any chicken. It's not ideal. Huge apologies to our customers, especially those who travelled out of their way to find we were closed. It's been a hell of a week, but we're making progress, and every day more and more fresh chicken is being delivered to our restaurants. Thank you for bearing with us," the ad reads.

 

KFC has been facing massive shortage of chicken in the United Kingdom. In a country where it has as many as 900 stores, close to 800 of them had to shut down because of the crisis. The stores were closed on last Monday. Although most of the stores managed to open by Friday but this shortage came as a huge blow for the fast food chain.

 

The ad has added to their credibility in a way that it has been well received by people for being honest and upfront rather than trying to dodge the issue with excuses.

 

KFC also set up a website letting the customers know of the stores that have reopened. Reportedly, the website is being updated every 15 minutes.

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